WordPress Services
WordPress Operations & Measurement Services
I help professional service providers keep their WordPress websites accurate, secure, and measurable so they can focus on serving clients instead of chasing technical issues. Below is an overview of the WordPress operations and measurement services I provide.
I work primarily in WordPress, with a focus on reliable publishing workflows, quality assurance, analytics setup (Google Analytics 4 and Google Tag Manager), and local search optimization.
Reliable updates and quality assurance to keep your site accurate and secure.
Your website needs to stay current—service descriptions, pricing, team bios, and office hours—without causing downtime or breaking anything in the process. I handle updates with proper testing so your site stays professional and functional.
What’s Included
- Content updates in WordPress: pages, posts, service descriptions, pricing tables, team profiles, and layout edits
- Release QA before going live: broken link checks, form testing, mobile layout verification, and basic accessibility review (headings, alt text, common issues)
- Troubleshooting: plugin conflicts, theme issues, layout problems, broken embeds, and form malfunctions
- Change documentation: trackable updates with notes so you know what changed and why
This Is Right for You If
- Your site needs frequent updates and you want consistency without surprises
- Multiple pages have drifted in style or structure over time
- You’ve been burned by updates that broke things
- You need someone reliable to own the technical details so you don’t have to
Google Analytics 4 (GA4) and Google Tag Manager GTM) setup you can trust.
If you’re making business decisions based on analytics, your data needs to be accurate. I audit, fix, and optimize your tracking setup so you actually know where appointments and leads come from—and what’s working on your site.
What’s Included
- Tracking audit: identify duplicates, missing events, broken tracking, and data quality issues
- Event setup and configuration: form submissions, phone clicks, appointment bookings, PDF downloads, outbound links
- Testing and verification: documented proof that tracking works correctly across devices
- Campaign tracking hygiene: UTM parameter setup and attribution basics for marketing campaigns
- Meta Pixel verification: correct installation, event firing, deduplication checks (when needed)
This Is Right for You If
- Conversion numbers don’t match reality or vary wildly
- You’ve changed themes or plugins and tracking quietly broke
- You’re running ads or campaigns but can’t tell what’s working
- You need clean, maintainable tracking—not mystery tags you’re afraid to touch
See a service that fits your needs?
Send me your site link and a brief note about what you’re looking to improve. I’ll review your site and reply with a recommended next step.
Practical technical SEO and local search optimization for better rankings.
Your potential clients search Google when they need your services. I handle the technical foundations that help search engines understand your site, index it properly, and show it to the right people in your area.
What’s Included
- On-page optimization: titles, meta descriptions, heading structure, internal linking
- Local search setup: Google Business Profile integration, schema markup for your services, NAP consistency (name, address, phone)
- Image optimization: alt text, file naming, and compression where it matters most
- Indexing and sitemap management: Google Search Console setup and monitoring
- Redirect and canonical cleanup: fixing broken links and duplicate content issues
- Content audit: recommendations to keep, update, merge, or redirect outdated pages
This Is Right for You If
- Old or outdated pages are piling up and confusing visitors (and Google)
- You’ve restructured your site but redirects weren’t handled properly
- You want to show up in local search results when people need your services
- You need solid SEO fundamentals without chasing gimmicks or empty promises
Mobile-first pages designed to capture appointments and leads.
Whether you’re launching a new service, running a campaign, or need a dedicated page for a specific offering, I build and test landing pages that load fast, work on all devices, and actually convert visitors into clients.
What’s Included
- Landing page build or optimization: WordPress pages designed for conversion, not just looks
- Form and conversion flow testing: signup forms, contact forms, appointment booking, confirmation emails
- Tracking verification: button clicks, form submissions, phone taps, and other key actions
- Mobile-first QA: layout testing across devices, tap targets, readability, load speed
- Pre-launch checklist: catching issues before your page goes live to real traffic
This Is Right for You If
- You’re launching a service or campaign and need it to work the first time
- Your current contact/appointment forms aren’t reliable
- You need a simple, measurable way to track what’s working
- You want a professional page that loads quickly and builds trust
The Process
How It Works
01
Discovery
We talk about what’s not working and what you need
02
Audit & Plan
I assess your current setup and recommend specific fixes
03
Execute
Clean, documented work with QA before anything goes live
04
Support
Ongoing partnership or one-time projects—whatever fits your needs
For ongoing support, I offer monthly retainer options for regular updates, monitoring, and optimization.
For one-time projects, I provide a fixed scope and timeline upfront.
Next Step
Share your website link and a quick note about what you’d like to improve – whether it’s site reliability, SEO, analytics, or a new page. I’ll review your site and recommend the best next step.